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The charm of sushi – why the world is crazy

Japan sushi is accepted and loved all over the world for its good taste and unique culture. In this article, we will explore its appeal and why the world accepts sushi.
First of all, about its deliciousness.
The biggest attraction of sushi is its taste. The characteristic of sushi is that the ingredients made with fresh seafood are exquisitely combined with Shari’s vinegared rice, bringing out the inherent flavor of the ingredients to the maximum. In addition, there is a wide variety of ingredients, and the taste changes depending on the season, so you will never get bored.

The charm of sushi – why the world is crazy
The charm of sushi – why the world is crazy
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Unique culture and craftsmanship


Sushi has a long history and tradition. The craftsmanship that has continued since the Edo period is still handed down to this day, and its unique techniques and aesthetics attract people all over the world. The sight of a sushi chef carefully holding a sushi chef in front of you is truly a world of art. Another attraction of sushi is that the techniques honed by the craftsmen over many years bring out the taste of the ingredients to the maximum.

Simplicity and Healthiness


Sushi, while simple, has a very rich taste. Because it consists of seafood and simple ingredients such as shari, wasabi, and soy sauce, it is low in calories and is also valued as a healthy meal. Seafood is also rich in healthy nutrients such as omega-3 fatty acids and vitamin D, which makes it more acceptable to people all over the world.

Easy to enjoy all over the world

The charm of sushi – why the world is crazy
The charm of sushi – why the world is crazy


Sushi is a dish that can be easily enjoyed not only in Japan but all over the world. Conveyor belt sushi and fast-food style sushi restaurants are deployed all over the world, so you can easily enjoy delicious sushi. In addition, at high-end sushi restaurants, you can enjoy luxurious sushi held by a sushi chef in front of you. Therefore, the fact that you can enjoy sushi to suit different budgets and occasions is one of the reasons why it is accepted all over the world.

Sushi that takes advantage of internationalization and regional characteristics


In recent years, sushi has become more internationalized, and original sushi using local ingredients has been created in various countries. For example, in the United States, California rolls are popular, which create a unique taste using avocado and salmon. With the advent of sushi that takes advantage of these regional characteristics, even more people can now enjoy sushi.

Sushi as a place of communication


Sushi can also be enjoyed as a place for communication by eating it with friends and family. Everyone can share stories and find their favorite dishes, so you can have a fun meal. Sushi is also used in business settings, making it perfect for dinner and entertainment with clients.

The reason why sushi has come to be recognized as a prestigious dish is a combination of several factors. The following points are factors that form the luxury of sushi.

Technology & Experience

The charm of sushi – why the world is crazy
The charm of sushi – why the world is crazy


It takes a long training for a sushi chef to acquire a skilled technique. The skill and experience of the craftsman creates delicious sushi, which increases its value.

First, the skill of a sushi chef begins with the choice of ingredients. Fresh and high-quality seafood, special rice and a selection of seasonings. Identifying and combining these ingredients is an essential skill for a top-notch sushi chef. The freshness and taste of the fish is directly reflected in the quality of the sushi. They pay constant attention to market identification and fish handling, and their uncompromising attitude is part of their technology.

The technique of holding sushi is also important. The sushi chef takes the rice and the toppings in his hands and grips them with moderate pressure to complete a single nigiri sushi. This nigiri technique may seem simple but is very delicate, and the sense and experience of the craftsman’s hand is essential. The amount of rice, the strength of the grip, and the placement of the toppings. By identifying and fine-tuning these, you can create consistent and beautiful sushi.

Experience is an essential part of honing the skills of a sushi chef. The experience gained through years of training creates a uniqueness that no one can imitate. Experienced sushi chefs are resourceful enough to adapt to any situation and serve the best food to their customers. At the same time, it is also important to have a sense of response to seasonal and regional changes, and by fusing these elements, sushi with a sense of the season and seasonal flavors is created.

Freshness and materials


The taste of sushi is greatly influenced by the freshness and quality of the fish. High-end sushi restaurants purchase high-quality fish from early in the morning at Tsukiji Fish Market and other places. In addition, providing seasonal ingredients depending on the season is also one of the factors that increase the value of sushi.

Presentation and presentation


Sushi is a beautiful dish to look at, and craftsmanship shows itself in the presentation and presentation. By creating a sense of luxury, sushi will be recognized as a prestigious dish.

Heart of hospitality

The charm of sushi – why the world is crazy


In high-end sushi restaurants, hospitality to customers is valued. You can enjoy your meal while enjoying a conversation with the artisans over the counter, providing a special experience.

Sushi is a symbol of hospitality in Japan food culture. More than just a meal, this dish becomes an expression of heartfelt hospitality, giving the eater a warm and delicate sense of care.

First of all, the heart of sushi hospitality begins with the choice of ingredients. Sushi chefs carefully select the highest quality ingredients and carefully finish them to provide customers with the best taste. Entertaining guests means not only choosing the finest ingredients, but also putting your heart into how you cook and serve them. For example, we incorporate seasonal changes and local specialties to maximize the deliciousness of the moment. This allows the eater to feel the season and place and enjoy sushi even more.

The skill and careful work of the sushi chef is also an expression of the spirit of hospitality. Sushi is a handmade work of art, and it takes a lot of time and effort to create it. Craftsmen put their hearts into one sushi, expressing the warmth of handmade food and unique techniques. This attitude serves to convey respect and warmth to customers.

In addition, the sushi is simple, but it enhances the inherent flavors of the ingredients and maintains a harmonious balance. This is a sign of compassion and concern for the eater. The artisans pay attention to the tastes and physical conditions of the customers and serve sushi according to the mood and condition of the day. This flexibility embodies the spirit of hospitality.

Sushi hospitality extends not only to meals, but also to the entire space and service. The atmosphere of the store and the attitude of customer service are also important elements, and it is part of making you feel the spirit of hospitality. A warm smile and pleasant service will further enhance the deliciousness of the sushi and make the meal more enjoyable.

Overall, the heart of sushi hospitality is a holistic approach that includes not only the food, but also the choice of ingredients, technique, flexibility and service. This is a condensation of the virtues of Japan hospitality in a single dish of sushi, providing a wonderful dining experience where you can feel genuine love and respect for your guests.

History & Culture

The charm of sushi – why the world is crazy


Sushi has supported Japan food culture since the Edo period. Its history and cultural background are what makes sushi recognized as a prestigious dish.

Together, these factors have made sushi a favorite dish around the world for its high-end taste.

Sushi has many charms, such as its deliciousness, unique culture, craftsmanship, simplicity and healthiness, easy to enjoy around the world, internationalization and variations that take advantage of regional characteristics, and its role as a place of communication. Together, these factors make sushi accepted and loved all over the world. Please enjoy the world of sushi too.

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