Conveyor belt sushi can be found all over Japan.
One of the most popular conveyor belt sushi restaurants that originated in Kansai is Kura Sushi.
Konokura Sushi not only opened stores nationwide, but also expanded overseas.
Especially in America, it has become a big hit under the name “KULA”.
Let’s take a closer look at the reason why Kura Sushi has been so successful in America.
1.Adopts organic food that Americans prefer
In the past, Americans used to think of words like natural and healthy.
I’ve had a different diet, but now there are more healthy foods than in Japan,
There are many people who are health conscious.
One of the things that makes it so popular is that it uses organic sushi rice, which even Americans like.
KULA, where you can enjoy famously healthy sushi using ingredients that are better for your body,
It’s what Americans like.
2.Counter structure that even Americans are interested in
Even though we are Japanese, we would like to see people making sushi.
Americans and people from other countries think this way even more.
At KULA, like in Japan, the sushi rice is made by a machine.
When adding ingredients to the menu, the staff working at the counter do the work by hand.
The reason why the store is designed in such a way that people can see this is because it attracts the hearts of Americans.
It has a very effective design for attaching repeaters.
3.Easy to understand pricing
When expanding overseas, it is also important to understand the characteristics of that country.
This is important to increase your popularity.
In the first place, what does conveyor belt sushi itself mean to foreigners?
It is unclear whether they will serve it, and the price will probably vary depending on the material.
I feel like I have to think about a lot of things.
However, at KULA, the flat price of each dish is $2.25 (previously $2), which is relatively reasonable.
These points are also popular because you can enjoy sushi with peace of mind.
KULA now has around 10 stores in the United States, mainly in Los Angeles.
This is the secret behind the popularity of the store, which always has lines of people waiting in line.
