Ishikawa Prefecture is famous for its delicious seafood.
Have you ever heard of Morimori Sushi, one of the most popular restaurants in Ishikawa, a seafood powerhouse?
Morimori Sushi is loved by many people for its excellent taste as well as its cost-effective conveyor-belt sushi.
Because you can enjoy the freshest fish at a reasonable price, the restaurant is so popular that even on weekdays, people line up to get in.
In this article, we will introduce each Morimori Sushi restaurant and the items we recommend.
Please refer to this article and try the delicious sushi at Morimori Sushi.
What is Morimori Sushi?
Although it is a conveyor-belt sushi restaurant, many people are surprised by the taste and cost-effectiveness of Morimori Sushi.
When Ishikawa residents say “conveyor-belt sushi,” they refer to Morimori Sushi, which is so popular that it has become the most popular sushi restaurant in the prefecture.
Lanes flow around the sushi chef, and customers take the sushi as it flows by.
Of course, you can also order sushi items of your choice.
Order from the touch panel in front of the seating area, and the sushi chef will provide you with the fish of your choice.
The lineup ranges from standard items to local fish from Ishikawa, so be sure to try the sushi that interests you.
Morimori Sushi Store
In addition to its birthplace in Ishikawa Prefecture, there are more than 30 Morimori Sushi restaurants in Tokyo and Osaka.
Here are some of the major stores in Ishikawa Prefecture that are recommended for tourists.
Morimori Sushi Nonoichi Main Store
Morimori Jushi’s main restaurant is located in Nonoichi City, next to Kanazawa City.
The restaurant is easily accessible, just a 5-minute walk from Nonoichi Station on the Hokuriku Railway, and attracts many people, including locals and families.
A spacious parking lot in front of the restaurant makes it easily accessible by private car or rental car.
Compared to stores near Kanazawa Station, there is less congestion and you will be guided smoothly.
Since it is easily accessible from Kanazawa City, it is better to go to “Nonoichi Honten” if you want to avoid crowds.
Morimori Sushi Nonoichi Main Store
Address : 96-1 Yokomiya-cho, Nonoichi-shi, Ishikawa, Japan
Access : 5 min. walk from Nonoichi Sta. of Hokuriku Railway
Phone number : 076-246-0787
Closed : No holidays
Business hours : 11:00 – 21:30 (last entry at 21:00)
Budget : [Lunch] 2,000-3,000 yen [Dinner] 3,000-4,000 yen
Smoking and non-smoking : All seats are non-smoking.
Morimori Sushi Noto Main Store
The Noto Sohonten is located in the Noto region, the birthplace of the founder.
Located on the edge of the Noto Peninsula, it takes more than two hours from Kanazawa City, so a rental car is essential for sightseeing.
There are also tourist attractions scattered in the neighborhood.
Morimori Sushi Noto Main Store
Address : Morimori Sushi, 3-3 Udezu Shinko, Noto-cho, Hozu-gun, Ishikawa, Japan
Access : 3 minutes by car from Fujinami intersection
Phone number : 0768-84-5133
Closed : Wednesday
Hours of operation : Hours of operation
11:00-15:00 (L.O.14:30) / 17:00-21:30 (L.O.21:00)
Open all day Saturday, Sunday and holidays from 11:00 to 21:30
Budget : [Lunch] 1,000~2,000 yen [Dinner] 2,000~3,000 yen
Non-Smoking / Smoking : All seats are non-smoking (smoking is permitted in the tatami rooms for groups of 10 or more)
Morimori Sushi Kanazawa Ekimae Store
The Kanazawa Ekimae branch is the most accessible for tourists.
Located in the Kanazawa Forum, a commercial facility in front of Kanazawa Station, this is a popular restaurant that many tourists go to.
Because of its easy accessibility, lines are inevitable even on weekdays.
There is a touch panel in front of the restaurant that displays waiting time and the number of people waiting, so you can check the crowd status each time you visit.
Morimori Sushi Kanazawa Ekimae Store
Address : 6F Morimori Sushi, Kanazawa Forus, 3-1 Horikawa Shinmachi, Kanazawa, Ishikawa, Japan
Access : A short walk from Kanazawa Station or Hokutetsu Kanazawa Station
Phone number : 076-265-3510
Closed : No holidays (same as Kanazawa Forum)
Business hours : 11:00-22:00 (L.O.)
Budget : [Lunch] 3,000~4,000 yen [Dinner] 4,000~5,000 yen
Credit cards accepted (VISA, Master, JCB, AMEX, Diners)
Electronic money accepted (please inquire at the store for details)
Smoking and non-smoking : All seats are non-smoking.
Atmosphere and waiting time at Morimori Sushi restaurant
Every Morimori Kotobuki restaurant attracts a large crowd.
Especially at the Kanazawa Ekimae branch in front of the station and the Omimachi Ichiba branch , a 15-minute walk from Kanazawa Station, customers can wait for more than an hour even on weekdays.
If you want to avoid crowds, I recommend a weekday after noon.
There may be a line immediately after opening or at lunchtime, so please allow plenty of time for your visit.
Another reason why Morimori Sushi is so popular is its hospitality.
The restaurant has an eye for detail, such as recommending sushi, providing small plates, and taking care of children’s tableware.
You can enjoy delicious sushi in a cozy atmosphere.
Recommended items to eat at Morimori Sushi
Here are some of the items we recommend you try when you come to Morimori Sushi.
The waiter’s favorite ingredients, so you can’t go wrong with them!
Please check it out before visiting Morimori Sushi.
Seared Nodoguro
The “Nodoguro (seared nodoguro)” (380 yen (including tax)), a popular local fish of Ishikawa, is a recommended dish to try when you come here.
Luxurious sushi with seared nodoguro, also known as “white tuna”.
The staff at the restaurant is also impressed with the quality of the fish, saying, “This is the only place where you can get such high quality fish at such a reasonable price! The staff at the restaurant also gives their recommendation.
The meat is so tender that it melts in your mouth.
The fat is just like toro (fatty tuna), and it will make you burn the moment you eat it.
The searing process is exquisite, bringing out the best of the nodoguro’s flavor and sweetness.
Hokuriku 3-Piece Set
The “Hokuriku 3-Piece Platter” 760 yen (tax included) is an assortment unique to Ishikawa, located in the Hokuriku region.
This menu allows you to enjoy Ishikawa’s famous crab, bai clam, and sweet shrimp all at once.
Each offers seasonal fish with outstanding flavor!
Enjoy the unique flavors of the season.
fat under-belly of tuna
Buri Toro (yellowtail belly meat), 480 yen (tax included), is a must-try dish if you can find it.
Buri Toro (fatty tuna) is characterized by its bright color.
Since only a small amount is taken from each fish, the quantity is sold in limited quantities.
Try the Buri Toro, which is both sweet and rich.
Three-piece and five-piece packages are also available .
If you want to taste sushi at a reasonable price, we recommend the assortment.
The “3-piece Tuna Platter” (460 yen, tax included) is a cosy dish that offers three pieces of tuna (red meat, medium fatty tuna, and negitoro) for less than 500 yen.
Although it is an assortment, each fish is fresh itself!
The chutoro (medium fatty tuna) in particular has a strong sweet taste, and its melt-in-your-mouth texture has become a consistency that has many fans.
In addition to tuna, many other types of platters are available, including “Hikarimono 3-piece platter” for 440 yen and “Shiromai 3-piece platter” for 760 yen (tax included each).
Since you can taste one piece of sushi at a time, it is recommended for those who want to taste a variety of different types of sushi.
For soup, I recommend Hokkai-jiru .
The soup includes the standard “yellowtail ara” for 340 yen and “pork miso soup” for 340 yen, but a must-try is the “Hokkai-jiru” for 340 yen (tax included each).
The Hokkai-jiru, which is made with ingredients that change depending on availability, is full of the flavor of seafood!
The flavor of button shrimp and salmon mixed with the richness of miso makes a nice chopstick rest for sushi.
Many people are surprised at the cosy price, which is hard to believe at 340 yen.
Miso soup, with its concentrated flavor of dashi broth and seafood, is a great way to finish off the meal.
Try the rich marriage of plenty of seafood and miso.
A full lineup of standard items is also available !
In addition to Ishikawa’s local fish, the standard “Tuna Akamimi” (340 yen) and “Horse Mackerel” (340 yen) (tax included each) are also popular sushi.
Many people are surprised to find that not only are all the ingredients fresh and delicious, but they are also very cost-effective.
They will introduce the recommended items they stocked that day, so you can check to see if the fish you are interested in is included.
Morimori Sushi Takeout Information
Morimori Sushi also offers take-out.
There are two ways to order: by phone or by visiting a store and filling out a paper form.
You can order single items, recommended items of the day, or an assortment depending on the number of people.
In highly popular restaurants, there may be a wait for take-out as well as in-store dining.
If you order in person, it can take up to an hour to receive your order…
If you have a preferred pick-up time, we recommend that you call ahead to place your order.
Morimori Sushi is a popular conveyor-belt sushi restaurant that originated in Ishikawa Prefecture.
Many people love this restaurant because they can enjoy delicious fresh fish caught in Hokuriku at a reasonable price.
You will enjoy a taste so delicious that even people from Ishikawa, who are accustomed to eating seafood, will be convinced .
When you come to Ishikawa, please visit Morimori Sushi for excellent sushi.
